Things to Consider About Using Twitter For Business

Things to Consider About Using Twitter For geschftliches miteinanderThings to Consider About Using Twitter For BusinessIf you are a business owner considering social networking, do not overlook Twitter. Yes, it is simple and seems like a waste of time, but it is not. Businesses that useTwitter for social networking are smart. They know that Twitter can be a fast and powerful way to deliver important messages about your business events, sales, and even to offer coupons or just connect with your brand followers. Twitter may be near featureless but what it lacks in polish, it makes up for in practical use due to its startling popularity. But Tweeting the wrong information can hurt your business. Here are important Twitter tips to consider before you start a Twitter account for your business, as well as basic tips to help get you started on Twitter today Ignore the Nay-Sayers and Use Twitter for Your Business I am now convinced that any business owner who tells you not to use Twitter because it will ruin your professional image is a) a business owner still communicating with customers in the dark ages or b) a really savvy business owner already secretly Tweeting your clients. According to Mashable, in 2008, Twitter had about 6 million users. Even with a high user drop-out rate (60% of people abandon Twitter accounts after one month). As of the first half of 2016, there have been over 300 million Twitter users. Before You Begin Using Twitter, Write a Twitter Business Plan If you are interested in preserving (or restoring or building) your business reputation, take the time to develop a Twitter business plan before you start sending out Tweets. The three most important questions to consider are Who are the people we want to reach? Clients? New customers? Private Investors? The general public? This is important to establish before you create an account because you may need mora than one account, and some accounts may need to be kept private.Will Your Tweets be Interactive? Will you allow people to comment back? Or just get updates? Will your subscriber list be public or private?Who Will Monitor the Account? Decide who will Tweet and what they will Tweet. For example, if you have a blog will you have your blog automatically send out a Tweet for you? Or will you need to hand-pick blogs to Tweet? Twitter has the social media power to help you build your business, but if you just start an account without a plan, you will not maximize its potential or worse - you could make your business look bad. Micro Twitter Your Business Many businesses can get by with one main Twitter account, but if your business is highly diversified, you may do better to Micro Twitter. I do need to clarify there is a Micro-Twitter service from Japan that only allows 14 characters in a post. I am not talking about that kind of micro-Twittering. I am referring to serving micro-needs of your business through Twitter subscriber segregation. Twitter is a microblogging tool. You can only send short quips and updates to your subscribers. I have found you get more followers and better response if you micro Twitter. Set up more than one Twitter account for your business if you normally segregate customer interests. For example, if you send a newsletter out to different types of customers, you might do better to give selected customer groups their own Twitter feed. Your Tweets are more likely to be read and reTweeted when a message hits home. Remember, any account you set up will need to be active, monitored, and serve a purpose to be a successful business tool. Try to limit your Twitter accounts to no more than two or three to avoid confusing your customers about which Tweets they should be following. Plus, the more accounts you have, the more work you create for yourself. Dont Say Anything Just to Keep Communications Open It is almost impossible to bloviate on Twitter, given its extreme limitations on how many characters you can Tweet, but it i s important to separate your business from personal Tweeters by sticking to relevant, timely, and important business updates. For the most part, your customers will probably not care if your photocopier is down again. Or that all your employees are wearing jeans on casual dress day. But they will be happy to hear you are offering 15 percent off this week only for walk-in customers. The best rule of thumb for business Twitter is that if you dont have something interesting to say, it is better to not Tweet until you do.

Accounting for Experience

Accounting for Experience Accounting for Experience ACCOUNTING FOR EXPERIENCEThe top skills and experience that CFOs value most when hiring new accounting and finance graduates1 Prior work experience2 Interpersonal/soft skills3 Software skills/technology proficiency4 College performanceHow important is it for entry-level accounting and finance professionals to have work experience in the field while in college?62% Very important33% Somewhat important5% Somewhat unimportant1% Not at all importantResponses do not total 100 percent due to rounding.

Five things to do when your boss is breathing down your neck, Scaramucci style

Five things to do when your boss is breathing down your neck, Scaramucci styleFive things to do when your boss is breathing down your neck, Scaramucci styleWhite House communications director Anthony Scaramucci just suffered a fate that all too many people working for a big personality have his boss was constantly managing him. Some might even call it micromanaging. Scaramucci, as well, was micromanaging those around and under him he came in to the job swearing that he would fire everyone. (That did leidlage turn out well.)Even if youre not a White House staffer, youve experienced this. Youre leading a team on a long-term project and so far, you feel like youve gotten a pretty good handle on the material.But you know who doesnt landseem to think so? Your manager, apparently.Instead, he checks in with you about it multiple times per day and consistently starts doubting your vision, even though he was fine with it a week ago.Supervisors who feel the need to micromanage can be difficult to work with, but there are steps you can take to make working with him or her a little easier.There are strategic ways to approach a boss who feels the need to be involved in every part of your work.First, think about your own performanceA PayScale article features information on thinking about what youre doing first. Maybe you are signalling that you cant handle the job, or your results are lacking.Start from within Before trying to gauge why your manager is acting the way he is, take a step back and assess if theres been a change in your performance and conduct. Have you been delivering, meeting expectations from your role? If you are not doing what you are expected to do, then you are the problem. So, start with yourself. Focus on your job and you may soon notice that there is no rigorous scrutiny any more, it says.Dont try to stop themDirecting a micromanager to stop doing the things that drive you crazy is not effective. At all. Thats because it doesnt address the underlying problems, which are about anxiety, results and performance. Dont go in there to your boss talking about how theyre micromanaging you. Instead, address the source of their anxieties and come up with ideas for better results.This excellent Harvard geschftsleben Review column has good advice on how to talk to your boss about micromanaging without getting caught up in the details and losing your case.Practice what to sayA Forbes article features eight questions to ask your micromanaging supervisor when youre given a new project- here are two of them.The first is, Is there anything youd like me to know about how this will get used? (This reassures the boss that you understand the bigger picture of how the assignment fits into the overall strategy), the article says.The fifth one is, Are there other precedents/models/prototypes for this youd like me to build on? (Sometimes the boss has done a project like this before, and if you build on, or at least reference their prior work, their anx iety will decrease immediately), it says.Show them you careA Harvard Business Review article features advice on how to increase trust with micromanagers from Jean-Franois Manzoni, a professor of management at INSEAD and co-author of The Set-Up-to-Fail Syndrome How Good Managers Cause Great People to Fail and Jenny Chatman, a professor of management at Haas School of Business at UC Berkeley.According to Chatman, micromanagement is usually based on a general view that the worlds standards are not up to what they should be. You therefore need to make a conscious and honest effort to earn your managers trust by succeeding in the dimensions that he cares about. You absolutely, positively must deliver and deliver in a way that doesnt increase your bosss stress. In fact, identify things that reduce your bosss stress, says Manzoni. He suggests you say to your manager, I see youre under unbelievable pressure, how can I help? the article says.Take the initiativeKatie Douthwaite Wolf provides insight in an article for The Muse.A lot of the tasks my boss assigned me (and constantly reminded me about) were tasks I knew I was supposed to do- she just wanted to make extra sure that I had them on my radar. It was incredibly frustrating when shed walk into my office to say, Hey, I just wanted to remind you that we need to get the weekly schedule emailed out today, when I was already well aware of the assignment. (Seriously, I did it every week.)So, a great start to halting micromanagement in its tracks is to anticipate the tasks that your manager expects and get them done well ahead of time. If you reply, I actually already left a draft of the schedule on your desk for your review, enough times, youll minimize the need for her reminders. Shell realize that you have your responsibilities on track- and that she doesnt need to watch your every move, she writes.Keep track of what you completeBeverly West features advice from Susan OBrien, president of Career Management Systems, in a Monster article.The key is to show you have things under control and to show, importantly, that you can anticipate whats ahead.A good way of proving yourself as an effective independent worker is keeping track of your work. OBrien recommends accurately documenting your daily performance, so that in case of a dispute, you can point to your records. Conversely, you should also keep a record of your bosss requests so that if your boss says one thing and does another, you can point that out, too, West writes.